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This
issue of Competence News contains:
e-learn·ing
n. Learning that is assisted by using computer and information technology
as a tool to help transfer knowledge.
Visit our sponsor
Competence
Software, Inc. Over 500,000 e-learning courses in Finance,
Investing and Computers delivered
to individuals and corporations large and small. Our online training tutorials
(also known as "e-Learning") can train virtually anyone to be
competent in these three areas:
- Understanding Computers
the basics of computer technology
- Financial Competence
the basics of business finance
- Investment Competence
the basics of investing
Editorial
- Microsoft
Bashing is Bad for the Economy
"We
agree with Microsoft's assessment that AOL is investing in lawyers and
lobbyists while Microsoft innovates."
Interview with Larry Byrnes
CEO Competence Software
http://www.competencesw.com
Competence Software News
(CSN): When AOL/Time Warner announced their suit against Microsoft on
Jan 22, what was your reaction?
Answer: That AOL/Time
Warner should get back to work and help turn around the economy rather
than enriching high profile lawyers by trying to compete in the courts.
The result of the AOL suit will be further harm to the consumer. A huge
number of consumers have personal computers these days. This was a goal
that Bill Gates set when he founded Microsoft and his company has played
a major role in making computer technology affordable and broadly available.
Prior to the PC revolution, this technology was available mainly to governments
and large organizations. To penalize or attack Microsoft for its success
is counter-productive and sends entirely the wrong message to the entrepreneurial
society that we enjoy today,
CSN: What does suing Microsoft
have to do with the economy?
Answer: I believe that
the Justice Department's targeting of Microsoft contributed to a chain
of events that led to the current economic fiasco that is impoverishing
millions of US citizens. Microsoft is the most successful business enterprise
in recent history. If you want to kill free enterprise, then go after
the most successful business around and harass that business. The public
will get the message that production is penalized and non-production is
rewarded and with that goes our economy. In fact, the penalization of
producers and the rewarding of non-producers have marked the decline in
every civilization in recorded history.
Question: What about the
evidence that shows Microsoft's bundling of its Internet Explorer browser
was harmful to Netscape?
Answer: Check out the
history of Netscape - it came from Mosaic which was a university project
funded by the taxpayer. The Research and Development funds came from the
government. I am not saying that Jim Barksdale and his team, which started
Netscape, were anything but hard working geniuses. They made a major contribution
to the forward leap of the Internet. The fact that Bill Gates and his
team at Microsoft used this same government funded technology vehicle
called the Internet and smoked Netscape in the free enterprise market
place is to Microsoft's credit. And now we have AOL and Time Warner crying
about how they were damaged? Give me a break!
Question: Microsoft positions
itself with "freedom to innovate" but didn't they copy Netscape
with the browser idea?
Answer: I sold a large
computer system in 1966 for 3.5 million dollars. The computer filled a
huge room and required all sorts of special air conditioning and electrical
gadgets just to keep it going. The company I worked for was General Electric.
Today I can buy a small laptop computer and sit on the beach in 90-degree
weather and be in communication with the entire world. That laptop blows
away in power and capacity that 3.5 million dollar computer - it's not
even close - and costs under $2000. That's a few thousand to one cost
performance improvement. A tangible, measurable benefit to the economy
and consumer. Microsoft was and is a major contributor to that cost performance
breakthrough. If for no other reason than they provided a de facto standard
which developers like you and I could use to create whole new businesses.
IBM did not bring the original commercial computer to the market - Sperry
Rand did with the Univac. Sperry Rand and GE are not even in the computer
business anymore - IBM beat them in the marketplace. Who are some of the
leaders now? Intel, Dell, Sun, Compaq - companies that did not even exist
when computers were starting to proliferate in the 70s. Do you see Jack
Welch and GE suing these current leaders or whining about IBM's predatory
practices? GE went on to create their business in other areas and continue
to be extremely successful in doing so.
Question: What does this
have to do with Microsoft - they don't even make computers?
Answer: Well first of
all, I wouldn't bet that Microsoft not making computers is a scene that
will continue for long - have you heard of the X-Box? But let me explain
why IBM blew GE and several others away back in the 60s. GE and some others
actually had better technology that IBM. But IBM understood the marketing
of business machines better than anyone at the time and leveraged their
marketing to dominate. With Microsoft we see a similar evolution. I ran
a company back in the 80s that supplied Microsoft with an accounting system
to keep the books of their international division. I watched Microsoft
grow from a small operation with promise to a major if not dominant player
in the world economy today. Of course they copied successful actions.
So what? What do we go to school for? Aren't we supposed to learn how
to duplicate successful people and operations and then try to improve
on these? What's wrong with duplication? Successful pros have this ability
to duplicate and then come out with innovative improvements of existing
technology. This is a desirable and essential ability that anyone has
- or should have. It applies to any field or endeavor. Ask a pro football
coach how happy he would be if all his players could duplicate.
Question: What innovations
has Microsoft been responsible for?
Answer: Microsoft took
a PC market, which was highly fragmented in the early 80s, established
constantly improving operating system and office productivity software
standards and brought those standards to market with highly effective
marketing techniques. No doubt there were and are better products in specific
areas of computer software technology. There are holes in the Microsoft
lineup of products that can be filled by entrepreneurs. You have done
that at Software Shelf with your print management products. Companies
like Executive Software did it with their disk defragmenter. Panda Software
did it in the anti-virus area. We have done it ourselves with our e-learning
tutorials. The list goes on and on. But the best innovations are useless
unless you can get them into the hands of consumers. And in the overall
high tech picture, the consumers have voted and Microsoft is the winner.
It's a game and a good one. If Microsoft ever gets complacent, some innovative
entrepreneur will come along and eat their lunch. In the meantime - We
agree with Microsoft's assessment that AOL is investing in lawyers and
lobbyists while Microsoft innovates.
Question: Any prediction
on the outcome of the AOL/Time Warner suit?
Answer: Yes - Microsoft
will get stronger, AOL/Time Warner will weaken themselves considerably,
some lawyers will get richer and, if the politicians rear up on their
hind legs and start another major round of Microsoft bashing, the economy
will suffer further and, along with that, the consumer will undergo more
economic hardship.
Visit our sponsor
financialcompetence.com
provides
a thorough understanding of the basics of business finance.
Article
- Enron - Financial Illiteracy or White Collar Crime?
The impact on training priorities
Question: How many people in
business today need the ability to read and understand financial statements.
Answer: Every single employee
in business.
Question: How many people in
business today can read and understand financial statements.
Answer: Almost none.
Question: Does this need to
change?
Answer: You bet!
Case in point: A high level
executive of Enron testified before congress that he had no idea how Enron
could go from profitable to bankrupt so fast.
Is this a problem in financial
literacy or ethics?
We believe it is a bit of both.
Executives cashing in and making
millions while the employees lose their jobs and 401 K nest eggs is not
a smoking gun, it is a fiery cannon. No doubt we will be hearing volumes
more about this over coming months.
But what about Enron's financial
reports? Certainly someone in the business community must have had the
ability to read Enron's Income Statement and Balance Sheet and tell that
this company was in trouble. Certainly some Ivy League Business School
graduate would be able to look at the published reports and quickly see
what was up with Enron. After all, a $50,000 per year business school
education would equip one to competently read and analyze Financial Statements.
Right? Yet the Enron executives say they have no idea how this debacle
happened.
And, if a business school graduate
can't use financial reports to accurately analyze financial statements,
what chance does J. Q. Public have?
We believe that anyone can
learn to read and analyze financial statements.
We also believe that financial
literacy will become a vital part of employee training programs as one
result of the Enron debacle. In fact one could argue that if for no other
reason than to protect the enterprise from litigation, we need basic finance
courses available to all employees. Courses that assume no prior knowledge
of finance and yet deliver financial literacy sufficient to deliver the
ability to read and understand financial statements would be ideal.
Question: What is the key to
understanding business finance and financial statements? Answer B-A-S-I-C-S.
Finance is no different than any other subject. Competence requires a
complete command of the basics. If you understand the basics, you can
not only start to make sense out of any financial statement but can also
challenge any "expert" and insist on accurate, no smoke and
mirrors, reporting.
Of course numbers can be falsified
and various accounting tricks can be used to falsify the picture. But
if one looks at an income statement or balance sheet and promptly falls
asleep or runs in the opposite direction, then it makes no difference
what numbers are on the report. We believe there is a vital need for both
ethics and literacy. They go hand in hand.
Another challenge in training
people in business finance basics is to make the course relevant to a
specific company. So - can a course in Finance be general enough to give
you a good command of the basics and yet be specific enough to be relevant
to your own company or industry?
One suggestion on this is to
thoroughly cover the basics with a generic course and then present the
actual financial statements of your company. This allows the student to
see the similarities and differences between the unique company statement
and the generic case. Several large enterprises have successfully taken
this approach.
But whatever the challenges,
it is clear that business executives are going to have to take more responsibility
to provide themselves and their employees with basic financial literacy.
And here comes the good news.
The Internet gives any business the resource they need to deploy basic
training rapidly and broadly. The e-learning revolution is now upon us
and we can expect to see an increasing number of courses made broadly
available across the Internet. And perhaps just in time to help avoid
a holocaust of damaging litigation.
Column
- Ask the Experts - How do you Transfer Knowledge?
Interview with Jessica
Byrnes - Director of Learning Technology at Competence Software
CSN: Your company has
received high marks for the application of instructional methodology in
your courses can you share some of the techniques you have used?
Jessica: Absolutely.
But let me first say that these techniques are available to anyone to
use. Visit http://www.appliedscholastics.org/
which distributes the educational technology of L. Ron Hubbard. There
anyone can find out all about the most effective learning technology available
anywhere.
CSN: Perhaps you can
summarize?
Jessica: The first thing
you need to conquer when transferring knowledge is the idea that the student
knows it all already. This may seem like an obvious point but, unless
a person is willing to admit they have something to learn, they are preventing
themselves from gaining any knowledge.
CSN: How do you do this
with e-learning unless it is live?
Jessica: One of the
advantages of interactive computer based training is that the student
does not have to openly admit to anyone they don't know something. They
can do a course in their own time and at their own pace and no one knows
but them how much they don't know.
CSN: Good point - what's
next?
Jessica: If you visit
the Applied Scholastics site I recommended above and get their Basic Study
Manual you will see that there are three main barriers to study that you
must anticipate and provide a solution for in any course. These barriers
are 1) the skipped gradient 2) the lack of balance between the actual
mass of what you are studying and the significance of that mass and 3)
the misunderstood word or symbol.
CSN: Can you explain
these?
Jessica: The best way
to get this technology is to go to the site I recommended and get
a course
- but let me try. If you teach a child how to ride a bike you first have
the child sit on the bike with you holding it, then you walk along
with
the child still holding the bike and gradually you move faster and hold
on less until at last the child gets the balance and can ride solo.
If
at any time the child has difficulty you cut back the gradient - slower,
more support etc. You can use this same principle to design any course
The key is to ensure you do not have too steep a gradient so the student
gets in over his/her head. The amazing thing is that you always tend
to
err in the direction of too steep a gradient. It's like trying to bring
someone in on the 20th floor when they have not yet gotten into the
elevator
in the lobby.
CSN: What's this mass
point?
Jessica: Well if you
sit in a course room studying how to drive a tractor and have no pictures
of tractors or never get to sit in a tractor, you are probably not
going
to do too well when you have to drive your first tractor. Here you are
with this significance - written words about tractors but you do not
have
the mass of the tractor there to see, touch, feel, etc. The balance between
significance and mass is off. We use sound, color, animation and interactive
drills to get across some fairly esoteric business finance and investing
concepts. You don't have to be an Ivy league MBA with 7 years of university
at 50,000 per year to get a good grasp of financial basics if you know
and apply this learning technology - it applies to any field.
CSN: And the Misunderstood
Word?
Jessica: The computer
field is loaded with technobabble. Anyone familiar with computers knows
that they can get completely overwhelmed if they don't understand some
basic computer terminology. This is piece of learning technology that
is taking hold in e-learning. Any good computer based training these days
has a glossary of terms and hyper linked where someone can click on a
work and get its definition. Even if it is not built in to the software,
online services like Atomica http://www.atomica.com/
are available and free and will help you find definitions of any term
you encounter on the web.
CSN: What else?
Jessica: That's pretty
much it! The funny thing is that it is just much too simple for most instructional
designers to believe so they spend tons of time money with various theories
about how people learn when all they have to do is be very good at handling
some basic barriers to learning and they will make good course every time.
But don't take my word for it, check out the referenced site, get some
basic course material and see for yourself!
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providing software tools that help the network administrator
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Dan
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